Functions

Marketing

Machine Learning as a Service | factsheet

Introduction Example Dashboards How it Works Case Studies Services Insights Speak to an Expert

INTRODUCTION

How Calligo’s AI, Machine Learning and Analytics solutions can help Marketing teams

Calligo’s AI, Machine Learning, and Analytics solutions empower marketing teams with a suite of tools designed to optimize their strategies and enhance overall performance. By leveraging advanced data analytics, marketers gain valuable insights into consumer behavior, preferences, and trends, enabling them to make data-driven decisions that resonate with their target audience.

Calligo’s solutions not only streamline marketing processes but also enhance efficiency by automating routine tasks, enabling teams to focus on creative and strategic aspects.

BENEFITS

How can Calligo help the Marketing Function?

Digital Marketing Effectiveness

Automating digital marketing improves lead generation and customer retention, as quantifying the effectiveness of digital marketing through ROI analysis leads to better sales allocation, reduced marketing costs, and increased revenue, utilizing predictive models and A/B testing, while incorporating labor costs and leveraging machine learning for optimal understanding and improvement of each effort.

Customer Behavior Change

Accurately measuring brand value enables better sales forecasts, advantageous contract negotiations, and increased revenue, utilizing predictive models, root-cause analysis, and external data sources, while Calligo’s machine learning solutions help determine the impact of a product’s brand on customer purchases and provide actionable recommendations for enhancing brand value and driving future sales.

Return on Marketing Investment

Quantifying the return on marketing investment guides cost-effective marketing strategies by leveraging predictive models, customer segmentation, and sales forecast data to optimize marketing impact, inform product placement, and anticipate demand with Calligo’s predictive analytics.

Marketing Campaign Timing

Launching a marketing campaign at the optimal time, determined through predictive models and time-series analysis, maximizes revenue, minimizes marketing expenses, and ensures effective targeting of customers who are ready to make a purchase with Calligo’s precise orchestration and understanding of customer decision-making factors.

Customer Segmentation

Effective customer segmentation through machine learning techniques such as clustering and collaborative filtering enables targeted marketing, profitable product selection, and informed expansion strategies by uncovering meaningful customer groups and hidden customer-product relationships with Calligo’s powerful solutions that utilize customer data, external data, and domain expertise.

Demand Forecast

Anticipating demand for new products through predictive models and time-series analysis enables businesses to make informed marketing decisions, optimize product choices, and ensure inventory alignment, leading to higher sales and better supply-demand balance with Calligo’s solutions that leverage machine learning, market research, customer history, product attributes, and sales data for accurate demand forecasting and effective marketing strategies.

1 of

How Calligo approaches working with you

Plan

Customized Workshops: Engage in specialized workshops with our experts to delve into the unique possibilities for your marketing objectives. Discuss the art of the possible within the context of marketing analytics and identify specific use cases relevant to your goals.
Define Marketing Use Cases: Work closely with our team to pinpoint and outline your marketing use cases. Align your marketing aspirations with the data opportunities available and establish a baseline for Return on Investment (ROI) tailored to the intricacies of marketing strategies.

Implement

Leverage Marketing Methodologies: Implement best-in-class methodologies specifically curated for marketing applications. Acquire, archive, model, and secure marketing data efficiently, ensuring that your marketing datasets are optimized for actionable insights.
Establish Marketing Data Procedures: Develop and establish data procedures with a marketing focus. Ensure that data handling aligns seamlessly with marketing campaign requirements, providing a robust foundation for effective analytics.

Activate

Execute Marketing Data Plan: Put your tailored data plan into action, driving targeted marketing initiatives based on data-driven insights. Encourage collaboration with your marketing team and stakeholders to maximize the impact of your data-driven strategies.
Refine and Develop Marketing Strategies: Continuously refine and develop your marketing strategies based on real-time feedback and evolving market dynamics. Collaborate with the organization to ensure that your marketing initiatives are agile, responsive, and consistently optimized for success.

An Example of Calligo’s Data Visualization Capabilities for Marketing Teams

Real-time analysis of how a major retailer’s pricing compared to that of its key competitors, allowing finance and marketing teams to respond to discounts and offers.

Imagine running your business with this level of detail

See the full summary, or examine the detail in context.
Interrogate what it shows and experience its full functionality.

Underlying data can be restricted according to users’ permissions or needs and design can be customized to your own brand.

An Example of Calligo’s Data Visualization Capabilities for Marketing Teams

Built for a national B2C home improvement retailer.
Used by CMO and VPs of Marketing to improve marketing performance and report ROI to CFO, CEO and investors

Gained Insights

The donut charts illustrate the population density of three important characteristics for each group of segmented customers; presence of children, if they are a homeowner, if they are ‘do it yourselfers.’ This helps inform the make-up of each group and what kinds of marketing campaigns to run.

These visualizations provide further detail around customer group characteristics by looking at the distribution of family size, income, and spend. Like the donut charts above, these visuals lend increased insight into each customer group. They help inform marketing teams
about themes and messaging that will best resonate with each group.

These trends illustrate spend fluctuations for the customer groups and predicts how these trends will continue. This insight helps marketing teams determine when to drive marketing campaigns to each group.

The trend filter helps dashboard users as they focus on specific time frames.